John Martinotti Branding
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John Martinotti Photography

John Martinotti Photography

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This talented photographer had experience in many industries but needed a more targeted message to communicate his skills in the fashion industry specifically. We curated  photos and came up with a simple and elegant way to show off his work. The 12 page booklet has been extremely well received and has generated a lot of business — in our book that’s a win!

Visual Metals Brand Development
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Visual Metals Branding

Visual Metals Branding

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As a custom metal (and sometimes wood and other natural materials) furniture and finish specialist, Visual Metals needed a logo mark, image style guide and some basic sales collateral to help comunicate their niche and offerings. MSD created a logo and look for them featuring several of their flooring, outdoor fencing and furniture finishes. The result is tactile, material-concious and a solid foundation for expansion as the company grows.

Flying Flag Fish House
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Flying Flag Fish House Branding & Packaging

Flying Flag Fish House Branding & Packaging

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Food Services of America had falling sales on their high price point canned crab and they needed a turn around. Product, price and vendor were difficult to change so a brand reposition was adopted along with adding a premium tier. After the release of the new brand and package a typical three year product inventory was sold in a little over a year – an almost 300% increase in sales. We had to ask WHY as it was sold in a wholesale environment, often sight unseen. Certainly reorders accounted for some increase, but we discovered the sales teams were immediately energized by the new brand position and look. Their excitement resulted in the incredible sales lift, an interesting discovery for a wholesale distributor!

 

American West Branding
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American West Quarter Horse

American West Quarter Horse

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Project scope included brand development, business papers, advertising, wearables, exhibit design, site signage, vehicle graphics and art direction of web site.

The trade show exhibit, affectionately known to those who worked on it as ‘The Alamo’, is a 16’ x 30’ replica of the ranchs’ grand entrance. Construction features light-ply panels, hollow lite-ply beams and faux rock to facilitate easy shipping. Experiencing the exhibit gives the feeling you’re visiting the ranch in Arizona even if your first introduction is at a horse show in Omaha.

PHH-web
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People Helping Horses

People Helping Horses

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People Helping Horses was well known as a national forerunner of horse rescues to both their donors and authorities in the animal rescue arena. However, their brand still reflected their humble start in the founders barn and needed to be realigned to the million dollar operation they had grown into in the tireless hands of Gretchen Salstom. Photographer John Martinoti was on the Board Of Directors and we were able to use his gorgeous imagery as a hallmark of the new brand. Johns ability to ‘get the shot’ as well as convey the heart of the horse was outstanding. Marina’s redesign of the brand, the website and all supporting pieces along with Pauls’ perfectly built code and Emilys’ ability to tell the stories of the horses captured the hearts of people both on and off line. The brand experienced amazing growth, especially online as Greg applified their reach, and literally hundreds of horses were rescued, retrained and adopted into forever homes. Project scope included branding, print collateral, exhibit, web site design, web site development, social media, direct mail and email marketing.

 

Update 2013:

Despite great efforts in fundraising, the drop in the economy and several other factors were felt greatly in the non-profit environment and PHH could no longer attain the funding required to sustain this large rescue and sadly had to close it’s doors. All horses were relocated to smaller rescues or adopted into forever homes.

Seahurst Electric Website
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Seahurst Electric

Seahurst Electric

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Project scope initially included a site redesign and a trade show exhibit. The project quickly expanded to include sister company Seahurst Marine, including landing page, advertising and email campaigns. Marina lead the design and Paul lead the development of the web site.