Visual Metals Brand Development
Permalink Gallery

Visual Metals Branding

Visual Metals Branding

,

As a custom metal (and sometimes wood and other natural materials) furniture and finish specialist, Visual Metals needed a logo mark, image style guide and some basic sales collateral to help comunicate their niche and offerings. MSD created a logo and look for them featuring several of their flooring, outdoor fencing and furniture finishes. The result is tactile, material-concious and a solid foundation for expansion as the company grows.

American West Branding
Permalink

American West Quarter Horse

American West Quarter Horse

, ,

Project scope included brand development, business papers, advertising, wearables, exhibit design, site signage, vehicle graphics and art direction of web site.

The trade show exhibit, affectionately known to those who worked on it as ‘The Alamo’, is a 16’ x 30’ replica of the ranchs’ grand entrance. Construction features light-ply panels, hollow lite-ply beams and faux rock to facilitate easy shipping. Experiencing the exhibit gives the feeling you’re visiting the ranch in Arizona even if your first introduction is at a horse show in Omaha.

PHH-web
Permalink

People Helping Horses

People Helping Horses

, , ,

People Helping Horses was well known as a national forerunner of horse rescues to both their donors and authorities in the animal rescue arena. However, their brand still reflected their humble start in the founders barn and needed to be realigned to the million dollar operation they had grown into in the tireless hands of Gretchen Salstom. Photographer John Martinoti was on the Board Of Directors and we were able to use his gorgeous imagery as a hallmark of the new brand. Johns ability to ‘get the shot’ as well as convey the heart of the horse was outstanding. Marina’s redesign of the brand, the website and all supporting pieces along with Pauls’ perfectly built code and Emilys’ ability to tell the stories of the horses captured the hearts of people both on and off line. The brand experienced amazing growth, especially online as Greg applified their reach, and literally hundreds of horses were rescued, retrained and adopted into forever homes. Project scope included branding, print collateral, exhibit, web site design, web site development, social media, direct mail and email marketing.

 

Update 2013:

Despite great efforts in fundraising, the drop in the economy and several other factors were felt greatly in the non-profit environment and PHH could no longer attain the funding required to sustain this large rescue and sadly had to close it’s doors. All horses were relocated to smaller rescues or adopted into forever homes.

Sara Lee Flavor Icons
Permalink

Sara Lee Packaging & Flavor Icons

Sara Lee Packaging & Flavor Icons

,

This gourmet coffee line was developed specifically for foodservice distribution in partnership with Food Services of America and Sara Lee Coffee & Tea Division. Both companies needed better market share within the growing gourmet coffee category. Originally Sara Lee agreed to pay 20% of promotional costs for this top-tier product line with FSA picking up the rest. Once design was presented Sara Lee knew the line would be a success and offered to fully fund the entire cost of production.

The package design and flavor icons were designed specifically to hold up under low quality/high volume crash printing. They held up beautifully under low tech production and have gained national distribution.