John Martinotti Branding
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John Martinotti Photography

John Martinotti Photography

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This talented photographer had experience in many industries but needed a more targeted message to communicate his skills in the fashion industry specifically. We curated  photos and came up with a simple and elegant way to show off his work. The 12 page booklet has been extremely well received and has generated a lot of business — in our book that’s a win!

Visual Metals Brand Development
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Visual Metals Branding

Visual Metals Branding

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As a custom metal (and sometimes wood and other natural materials) furniture and finish specialist, Visual Metals needed a logo mark, image style guide and some basic sales collateral to help comunicate their niche and offerings. MSD created a logo and look for them featuring several of their flooring, outdoor fencing and furniture finishes. The result is tactile, material-concious and a solid foundation for expansion as the company grows.

American West Branding
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American West Quarter Horse

American West Quarter Horse

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Project scope included brand development, business papers, advertising, wearables, exhibit design, site signage, vehicle graphics and art direction of web site.

The trade show exhibit, affectionately known to those who worked on it as ‘The Alamo’, is a 16’ x 30’ replica of the ranchs’ grand entrance. Construction features light-ply panels, hollow lite-ply beams and faux rock to facilitate easy shipping. Experiencing the exhibit gives the feeling you’re visiting the ranch in Arizona even if your first introduction is at a horse show in Omaha.

PHH-web
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People Helping Horses

People Helping Horses

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People Helping Horses was well known as a national forerunner of horse rescues to both their donors and authorities in the animal rescue arena. However, their brand still reflected their humble start in the founders barn and needed to be realigned to the million dollar operation they had grown into in the tireless hands of Gretchen Salstom. Photographer John Martinoti was on the Board Of Directors and we were able to use his gorgeous imagery as a hallmark of the new brand. Johns ability to ‘get the shot’ as well as convey the heart of the horse was outstanding. Marina’s redesign of the brand, the website and all supporting pieces along with Pauls’ perfectly built code and Emilys’ ability to tell the stories of the horses captured the hearts of people both on and off line. The brand experienced amazing growth, especially online as Greg applified their reach, and literally hundreds of horses were rescued, retrained and adopted into forever homes. Project scope included branding, print collateral, exhibit, web site design, web site development, social media, direct mail and email marketing.

 

Update 2013:

Despite great efforts in fundraising, the drop in the economy and several other factors were felt greatly in the non-profit environment and PHH could no longer attain the funding required to sustain this large rescue and sadly had to close it’s doors. All horses were relocated to smaller rescues or adopted into forever homes.

AquaStar Brochure
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AquaStar

AquaStar

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Aqua Star wanted to expand it’s  business into the wholesale channel to compliment it’s existing retail offering. They needed to develop a suite of sales tools that spoke specifically to the foodservice and club store environments. Binders were created to house a library of sell sheets in various categories of wholesale products, and sales associates used these as a reference leave behind for wholesale buyers. Project breadth included print collateral, exhibt design and packaging. There was also a need for tools to communicate the companies overall product offering and differentiators. A corporate brochure was created along with a more cost effective version for giveaways at trade shows and sales meetings.

 

 

Food Services of America Calendar
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FSA Calendar

FSA Calendar

Food Services of America partnered with national vendors such as Campbells, Sara Lee, Tyson and others to keep the distributor, Food Services of America, and the brands they sell central in the customers mind throughout an entire calendar year.  The calendars were wildly anticipated with customers requesting more than one copy so they could hang them up at home too, furthering brand retention. Project scope included concept, design & layout, art direction of photgraphy, budget, proofing, print buying, schedule and delivery.