Project Description

This gourmet coffee line was developed specifically for foodservice distribution in partnership with Food Services of America and Sara Lee Coffee & Tea Division. Both companies needed better market share within the growing gourmet coffee category. Originally Sara Lee agreed to pay 20% of promotional costs for this top-tier product line with FSA picking up the rest. Once design was presented Sara Lee knew the line would be a success and offered to fully fund the entire cost of production.

The package design and flavor icons were designed specifically to hold up under low quality/high volume crash printing. They held up beautifully under low tech production and have gained national distribution.