Project Description

People Helping Horses was well known as a national forerunner of horse rescues to both their donors and authorities in the animal rescue arena. However, their brand still reflected their humble start in the founders barn and needed to be realigned to the million dollar operation they had grown into in the tireless hands of Gretchen Salstom. Photographer John Martinoti was on the Board Of Directors and we were able to use his gorgeous imagery as a hallmark of the new brand. Johns ability to ‘get the shot’ as well as convey the heart of the horse was outstanding. Marina’s redesign of the brand, the website and all supporting pieces along with Pauls‘ perfectly built code and Emilys‘ ability to tell the stories of the horses captured the hearts of people both on and off line. The brand experienced amazing growth, especially online as Greg applified their reach, and literally hundreds of horses were rescued, retrained and adopted into forever homes. Project scope included branding, print collateral, exhibit, web site design, web site development, social media, direct mail and email marketing.

 

Update 2013:

Despite great efforts in fundraising, the drop in the economy and several other factors were felt greatly in the non-profit environment and PHH could no longer attain the funding required to sustain this large rescue and sadly had to close it’s doors. All horses were relocated to smaller rescues or adopted into forever homes.